Love and Pride


July 13, 2016


Cathy Renna,, 917-757-6123


NOTE: for art of the displays in-store or to interview Love and Pride’s Udi Behr, contact

NEW YORK, NY, July XX, 2016…… Love and Pride, an online business founded to promote education and better understanding of the LGBTQ community today announced a historic new expansion of their consumer reach with a presence in Zale’s stores across the U.S. and Peoples stores in Canada.  Zale’s is owned by Signet Jewelers Ltd [SIG:US]. 

The jewelry industry and LGBT community are already taking notice, with JCK, a major jewelry trade publication, publishing a Q and A with designer Udi Behr [] and noting the historic nature of the partnership. In addition, LGBT media like LOGO’s NewNextNow blog noting the financial significance of the move: “According to a new report from Logo TV and, gay couples are spending significantly more on engagement rings since Obergefell vs. Hodges [note: Supreme Court decision making marriage equality the law of the land] with male couple forking over an average of $5,719 (up from $2,250 in 2015) and female couples spending about $5,350 (up from $3,163 in 2015).”

Since its inception, Love and Pride has donated over $500,000 to LGBT causes and is encouraging support for those affected by the recent mass shooting in Orlando, FL at the Pulse, an LGBT bar and nightclub that resulted in 49 dead and over 50 people injured.

“We are thrilled to bring our product line and the spirit of our work at ‘Love and Pride’ to Zale’s stores across the country and Canada, but our journey really began in 2004, when same-sex marriage was legal in only 3 states and the policy banning LGBT service in the military, “Don’t Ask, Don’t Tell” was still in full effect,” said Udi Behr,” Love and Pride’s Founder and designer of the jewelry line. “As an ally,  taking part in the fight for equality for LGBT people is a privilege to me personally, and has been a highlight of my career, as becoming a ground up -a collection among other great collection in Zale’s stores,” continued Behr.
“Despite the progress we have made, with marriage equality a reality in the United States, we know there is much work left to do. After supporting organizations fighting marriage equality, which was incredibly fulfilling, Love and Pride will now find ways to support groups that foster more acceptance of the LGBT community,” concluded Behr.
 “This partnership with Zale’s will help Love and Pride fulfill its mission as a successful business, and as importantly, one that supports the LGBT community and will create an accessible, meaningful option for LGBTQ people seeking products that speak to their hearts,” continued Behr. “This partnership, in the works for well over a year, has been a labor of love. As we reach out to the LGBT community across the country, Zale’s has been an amazing ally, providing training and support to all their stores to provide the most inclusive and thoughtful experience for couples who are looking for beautiful jewelry that speaks to their hearts as they marry,” concluded Behr.

Love and Pride’s jewelry collections, including engagement, commitment, wedding and anniversary rings, are now available in over 60 Zale’s stores in the U.S. and 15 People’s stores in Canada and will be expanding to other stores in the U.S. and Canada.  Love and Pride has enjoyed strategic partnerships over the years with many companies, ranging from Fred Segal to Saks 5th Avenue and worked with television programs like The L word and Queer as Folk Show. The Zale’s collaboration is their largest ever and comes as the LGBT community celebrates the one year anniversary of the Supreme Court decision that made marriage equality the law of the land across the U.S,

Love and Pride has enjoyed strategic partnerships over the years with many companies, ranging from Fred Segal to Saks 5th Ave, but this is their largest ever. As a philanthropic and socially conscious business, they have donated over $500,000 to The Matthew Shepard Foundation, Marriage Equality USA and the Human Rights Campaign. The company is also in the midst of an expansion as an e-commerce brand to become a multichannel content-driven marketplace for LGBTQ people and their allies.

"Love and Pride and Udi Behr have stood with us for more than a decade and helped make possible our work to replace hate with understanding, compassion and acceptance," said Judy Shepard, founder and president of the Matthew Shepard Foundation. "We are thrilled to see Zale’s and their customers embracing this opportunity for people to be their authentic selves and commemorate their love with this beautiful jewelry."

"Our partnership with Love and Pride was an amazing collaboration of beautiful design and craftsmanship, with a deep commitment to human rights that helped us reach our goal of marriage equality for all. When people wore the Marriage Equality USA pendant it gave us a visible way to show our love and pride and make a positive statement about our work,” said Brian Silva, Executive Director of Marriage Equality USA. “Udi and his team supported us because they care about people – all people and want to create a better world for LGBTQ people,” concluded Silva.

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