Free shipping over $99 | Interest Free *no credit check* financing is available!

A Condom Company Thought It Smart To Advertise With AIDS Jokes. Now They’re Rethinking.

by Dan Tracer April 07, 2016

Screen Shot 2016-04-07 at 11.05.21 AM

When brainstorming how to get traction for your ad campaign (or anything else for that matter), AIDS jokes are really never the best way to go.

Because while granted, we are taking the time to write about condom company Hero out of Australia, it’s not going to contribute to more sales for the company — we can say that with near certainty.

A series of cheeky ads the company produced on Tinder that anthropomorphize various STIs, including HIV/AIDS, have backfired after many consumers failed to see the humor.

And while the entire series is one giant head scratcher, it’s these two characters, named “Aydes” and “Aidy”, that produced the most scalp itch as they offer jokes about HIV and AIDS:

enhanced-7884-1459835406-1

Nic Holas, the co-founder of The Institute of Many, an umbrella group for HIV-positive people, spoke to BuzzFeed News about how the ads do damage.

“Beyond the factual errors, the campaign associates human characteristics with STIs, reinforcing the idea that certain types of people are to blame for STIs. Avoiding a ‘certain type of person’ isn’t how you avoid contracting STIs,” he said.

“It contributes to stigma surrounding STIs, which is precisely what leads to people not getting tested and treated for them.”

“The most glaring [errors] are the AIDS-related profiles. AIDS is a syndrome that you can’t catch off a Tinder root.

“The profiles ramp up the horror story narrative with STI symptoms and treatments, i.e. penile swabs which is an outdated and abandoned practice.”

The other ads don’t exactly hit the mark either:

grid-cell-9107-1459831859-10

 

grid-cell-28138-1459836869-9

 

grid-cell-9107-1459831860-15

Dustin Leonard, the company’s cofounder, said “The aim of this campaign was to destigmatise condom use. It was never our intention to single out people living with HIV or AIDS.”

“Would the response have been different if we’d made similar jokes about STIs other than HIV or AIDS? We would never want to stigmatise people living with AIDS,” he added.

“The ads have been very well received. We’ve had coverage in Mashable the New York Daily News, and the Daily Mail. I think there’s been one negative article.”

Well, make that two.

And one pissed-off Tweet from Troye Sivan:

enhanced-19831-1459835845-2




Dan Tracer
Dan Tracer

Author


Leave a comment

Comments will be approved before showing up.


Also in Think

State Senate Candidate Calls Gay Teen Who Committed Suicide A Murderer, Internet Comes For Him

by Derek de Koff September 29, 2016

The below comment was written by Jason Christensen, a man currently running for Utah State Senate, in regards to a teenager who committed suicide last week over his sexuality: Since being posted on Reddit earlier today, it’s drummed up considerable outrage, with hundreds of people demanding that Christensen’s political career come to an abrupt and inauspicious end. Related: Andrew Christian Model [...]

Continue Reading →

You Can’t Unsee The Hillary “Shimmy Song”

by Jeff Taylor September 29, 2016

Earworm warning: this one will burrow its way into your brain. You’ve seen the shimmy GIFs and memes, now this growing phenomenon has its own song, and it’s…well, kind of annoying actually, but still somewhat amusing. Related: Randy Rainbow Moderates The First Debate; It’s Super The lyrics center around how Hillary Clinton won the first debate [...]

Continue Reading →

Justin Theroux Reflects On Those Infamous ‘Leftovers’ Sweatpants Photos

by Graham Gremore September 29, 2016

It was August 2014. The Leftovers was wrapping up its first season on HBO and the entire Internet was in a tizzy over Justin Theroux’s sweatpants. More specifically, what was flopping around underneath the sweatpants he was wearing in the opening scene of an episode. In case you need a refresher, here you go: After making national headlines, [...]

Continue Reading →