30% OFF Pride collection code: USAPRIDE! Free Shipping over $99

How Excited Do We Get About An IKEA Ad Featuring Gay People?

by Derek de Koff October 05, 2016


This week, IKEA has begun rolling out a new advertising campaign that touts “all homes are created equal,” as demonstrated by a page in their 2017 catalog prominently featuring an interracial gay couple getting cozy on a couch.

Related: It’s Gays Versus Lesbians In This IKEA Furniture Building Competition

Speaking to AdWeekLeslie Stone, director of strategic services for Ogilvy & Mather, whimsically asked, “Where did the American Dream go? The idea of asking where did the American dream go was not to show that it went away, but that people are living it every day in diverse ways.”

Related: IKEA Admits To Cooperating With Russian Gay Purge

There are so many different ways that Americans live—multigenerational, gay parents, etc.—that define the real portrait of the America that’s really out there. If we’d put across 20 different living situations, they’d all be equally powerful.”

Watch one of the new commercials here: 

Derek de Koff
Derek de Koff


Leave a comment

Comments will be approved before showing up.

Also in Think

This revealing picture of Justin Trudeau has gone viral for all the right reasons

by David Grant February 23, 2017

One more reason to admire Canada's PM.

Continue Reading →

If abortion is outlawed, LGBTQ rights are the next to go

by Derek de Koff February 23, 2017

How much credence should be given to Trump's well-documented, unambiguous promise to overturn Roe v. Wade?

Continue Reading →

Video of Melania recoiling from Trump’s touch has the Internet very concerned

by Graham Gremore February 23, 2017

Everyone's been talking about this clip of Melania Trump flinching at her husband's touch.

Continue Reading →