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James Charles Announced As CoverGirl’s First Male Spokesmodel

by Derek de Koff October 13, 2016

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Apparently, the world changed even more while we went across the street to grab a tuna melt: CoverGirl just announced its first-ever male CoverGirl spokesmodel.

Related: I Don’t Want My Boy To Want A Boy Costume For Halloween

If James Charles’ face looks familiar, it’s because his senior pictures went viral in September, for obvious reasons.

james-charles-yearbook

The photos were from a reshoot — he brought his own light ring the second time because he wasn’t digging the originals.

Now, as Cosmopolitan reports, the 17-year-old has this to brag about:

Meet @JamesCharles: makeup artist, boundary breaker, and the newest COVERGIRL! Spread the word by regramming using #COVERGIRLJames.

A photo posted by COVERGIRL (@covergirl) on

It was fellow CoverGirl spokesperson and left shark advocate Katy Perry who first made the announcement: “Honored to have the pleasure to announce the very first COVERBOY, James Charles!”

Just wrapped another great @COVERGIRL shoot. Honored to have the pleasure to announce the very first COVERBOY, James Charles! Follow him @JCharlesBeauty! #COVERGIRLJames #glam??

A photo posted by KATY PERRY (@katyperry) on

This isn’t just a lark, either. After premiering in the “So Lashy!” campaign for its latest mascara launch, Charles will be featured in an ongoing assortment of magazine ads and television spots.

He seems relatively excited:

THE SECRETS OUT.. so beyond excited to finally announce that I am the new face of #COVERGIRL and the first ever coverBOY. ? I am so thankful and excited and cannot wait to show you all what we have in store. Make sure you go check out @covergirl on Instagram for more info! AND YES I know I have lipstick on my teeth ?? it was a looonnnnggg day.

A video posted by James Charles (@jamescharles) on

 

 

 




Derek de Koff
Derek de Koff

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