30% OFF Pride collection code: USAPRIDE! Free Shipping over $99

Zales Picks Up LGBTQ Jewelry Collection Love and Pride

by Love and Pride June 23, 2016

It’s the first major jewelry retailer to carry a complete LGBTQ collection

It’s official. Fine jewelry collection Love and Pride is the first complete LGBTQ-focused line to be carried by a major jewelry retail chain—Signet-owned Zales stores. 

The seminal LGBTQ line, which appeared on Showtime’s The L Word and has figured prominently in countless LGBTQ wedding ceremonies, recently debuted at Zales stores across the country, in Canada, and online. We caught up with Love and Pride designer Udi Behr (pictured) to hear about how the collaboration happened and why it’s so significant.

JCK: What is the primary mission of Love and Pride?

Udi Behr: The primary mission of Love and Pride is be a socially responsible company of high-quality jewelry for the LGBTQ community. Part of that is supporting the community and upholding our values, so that everyone can love whomever they choose to—and that all of us are proud of who we are.

JCK: How did it happen that Love and Pride partnered with such a huge chain?

Behr: As we considered ways to expand our retail presence, it made sense to go to the biggest jewelry retailer willing to partner with us and join forces to reach a broad and diverse audience across the U.S.—and in this case Canada, too.

JCK: In what ways is this an important collaboration? 

Behr: Until now, no large retailer in the U.S. has had a jewelry collection dedicated to the LGBTQ community. Now, the LGBTQ community knows that Zales stands with Love and Pride and with them. The idea that malls and retail stores across America will have Love and Pride displays for wedding and engagement rings and otherLGBTQ-friendly jewelry is a milestone. 

JCK: What impact do you think your brand’s presence in Zales stores will have?

Behr: We have seen the growth of marketing to the LGBTQ community—in advertising, marketing, and in some specific products. Zales has done something historic. They went the extra mile and placed a whole collection that is designed for the LGBTQ community in their stores. We are thrilled. 

(Top: Love and Pride ring, $229, at Zales; photo courtesy of Love and Pride)

 

By Emili Vesilind JCKonline.com (original)




Love and Pride
Love and Pride

Author


Leave a comment

Comments will be approved before showing up.


Also in Think

Cate Blanchett performed Adele, Dusty Springfield at Stonewall benefit

by John Russell February 22, 2017

The Academy Award winner graced the iconic bar’s tiny stage for a show benefitting Newtown Action Alliance.

Continue Reading →

Soccer legend Abby Wambach announces engagement to Christian mom blogger

by Editors February 21, 2017

Continue Reading →

Canadian man blocked by US Customs after they read his Scruff profile

by David Grant February 21, 2017

U.S. Customs and Border Patrol officers denied a Vancouver man entrance to the States after investigating his phone and scrutinizing his Scruff account. The reason? According to Canada’s Daily XTRA, they suspected he was soliciting sex for money. Related: Scruff Founders Defend App’s Ethnicity Filters — “Personal Preference” Or Casual Racism? André, a 30-year-old set decorator, [...]

Continue Reading →