Free shipping over $99 | Interest Free *no credit check* financing is available!

These French Kids Defy Their Own Gender Toy Stereotypes

by The Next Family December 21, 2015


By Alex Temblador

Systeme U, a retail corporation, created a wonderful ad about their U Supermarket Christmas catalog and it has many parents in smiles. The ad is called #GenderfreeChristmas and features a group of French children who begin the video by sharing the differences between boys and girls. Some children note that girls like pink toys and boy like blue toys. A few girls even note that boys don’t know how to take care of children and boys go to work and take care of families.

The commercial explains that children are surrounded by gender cliches and stereotypes from the moment they are born. The next part of the commercial gets interesting. Systeme U built a few different sets and filled them with toys such as kitchens, race car tracks, baby dolls to play “house,” cleaning toys, toys that are tools, and much more. Although the children were clear that there are “boy toys” and “girl toys” in their original interview, when they are set loose upon the sets, Systeme U was able to capture something wonderful: when it comes to toys, there is no gender.

Many of the girls play with stereotypical “boy” toys and many of the boys chose to play with “girl” toys. At the end of the commercial, U Supermarket announces that this experiment inspired them to create a Christmas catalog that is free of gender stereotypes.

What a wonderful commercial for the holidays! We love that more toy companies are understanding the value in not stereotyping toys for children and we hope that more companies follow in step.

The post These French Kids Defy Their Own Gender Toy Stereotypes appeared first on The Next Family.

The Next Family
The Next Family


Leave a comment

Comments will be approved before showing up.

Also in Parenting

Modern Fitness For the Modern Parent

by The Next Family March 25, 2016


Originally published on The Seattle Lesbian

By Laura King

Life can get busy. With work, kids, family commitments, friends, chores, and the general chaos of everyday life, it can be near impossible at times to sit down for a cup of tea, let alone squeeze in an hour of exercise regularly. However, all things are possible if you set your mind to them. Those that prioritize their fitness nearly...

Continue Reading →

Estate Planning: The Basics For LGBT Families

by The Next Family March 25, 2016

With the passage of marriage equality last year, laws have been quickly changing across the United States. LGBT couples with or without children weren’t just given the right of marriage, they were provided new protections and benefits within their families. All of a sudden, LGBT couples and families had to figure out how to file jointly when it came to taxes, how to add...

Continue Reading →

Representation of Modern Families in Kid-Friendly Entertainment

by The Next Family March 24, 2016 1 Comment


By Alex Temblador

I recently wrote an article for The Next Family called, “Family-Friendly Films That Feature Adoption and Foster Care,” that shared wonderful family films with adoption or foster care story lines. My reasoning behind doing so was because every family deserves a chance to see similar families like theirs represented in various forms of entertainment.

The same can be said of other...

Continue Reading →