I was first exposed to the “fro yo” craze in college; normally reasonable students would queue in insane lines for the self-serve machines at our dining halls. I was already vegan by this time, so I didn’t partake, and I’ll admit, I was pretty taken aback by its popularity. After all, there were other ice cream vendors available at the dining centers, so what was the big deal about this stuff that streamed out of a machine? I’d picked up on the many pop culture references to Pinkberry (isn’t a celebrity spotted there every ten minutes or something?) and seen that fro yo is far more than some collegiate fling; for some, it’s a downright obsession.
Now that I’ve experienced a veganized fro yo (also known as “soft serve”), I must say I get it: this stuff is special. There’s something irresistible about the smooth, almost silky texture and the aesthetic of fro yo tumbling out of a self-serve machine. I love that TCBY, one of the nation’s largest frozen treat confection chains, now offers several all-vegan fro yo flavors! TCBY’s PR department kindly sent me a coupon to try it at a local chain. The chain I went to in Longmont, CO carried a Silk Chocolate Almond Milk fro yo flavor. TCBY also makes a vanilla Silk flavor, and are in the process of rolling out a Silk coconut milk dairy-free fro yo line across the nation.
Now we vegans can be in on the fro yo craze! I highly recommend finding a chain near you, if fro yo is your thing!