I’m told that back in the day, we plant eaters had to make our own veggie burgers and milk our own nut milks. Now, if we want to make our own veggie burgers and strain soaked almonds through our nut milk bags, so be it–but we have choices. These choices allow us to be lazy vegans if we want to, but they also allow for people with tons of expertise (aka food scientists or professional chefs) to develop and refine ingredient combinations that the average vegan just doesn’t have time for.
Of course I think it’s wonderful to enjoy a whole foods, plant-based diet, but I think it’s a huge step in the right direction that we vegans can be lazy if we so choose, and are able to pick up packaged vegan foods as easily as omnivores. In the past, vegans wanting legit-tasting, cruelty-free mayo had to enjoy Veganaise (which isn’t bad, but isn’t great either) or make their own from scratch. Now, we have Just Mayo by Hampton Creek Foods, which offers a superior-tasting vegan mayonnaise that really behaves like it should–thick, creamy, slightly tangy and easily spreadable. Hampton Creek Foods’ team of very talented food chefs and scientists were no doubt involved in its creation! Learn more about the development process on Our Hen House’s podcast featuring Hampton Creek Foods CEO Josh Tetrick.
I tried Hampton Creek Foods mayo on Silver Hills gluten-free vegan sandwich bread. It went so well with the avocado, tempeh and tomato fillings! I also love that Hampton Creek Foods is getting national attention. You can check out just a bit of the press they’re getting here, here and here. Oh, and did I mention Bill Gates is one of their investors? You KNOW this company is going places. Perhaps what I love the most about Hampton Creek Foods products is that their target demographic actually isn’t us vegans–it’s omnivores, and their smart marketing campaigns use verbiage that make it very easy to see a new possibility for the millions of chickens who are abused, enslaved, and lose their lives in order to create mayonnaise for someone. This is a very promising path to the future, indeed.
Hampton Creek Foods also sent their Chipotle Mayo (which was not my bag but I could see others loving it) and their “Eat The Dough” gluten-free vegan cookie dough. Absolutely awesome cookie dough, I can’t wait to grab some in stores at some point.
Connect with Hampton Creek foods on Facebook to stay updated on the latest news and to find out when they’re selling in a store near you.
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