Maytag’s New Pride Campaign Earns Praise, Confusion And Outright Hate

Derek de Koff

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Last year, Maytag did a brisk business in warm fuzzies with its much-discussed Pride campaign, which featured the blandly handsome Maytag Man holding up a tasty-looking rainbow cake; a nod to the bakery ballyhoo clogging up headlines at the time.

Well, a few days ago, the brand unveiled its latest Pride campaign, which finds the ever-dependable repairman clutching a bunch of colorful groceries: orange soda, yellow mustard, green watermelon — okay they didn’t exactly go out on a limb, and you get the gist:

Certainly the new campaign is earning a fair heap of praise on social media:

But it’s also earning comments — alternately confused, pearl-clutching, or blackly evil — that we’ll nickname “Internet”:

And then there’s at least one comment keepin’ it real with memes:

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