AT&T Launches Fourth Annual Campaign to Celebrate LGBTQ Pride
This month, AT&T kicked off their fourth annual AT&T Live Proud campaign to celebrate LGBTQ Pride Month.
“June is LGBT Pride Month and AT&T is joining the movement with our 4th annual AT&T Live Proud campaign,” AT&T posted on their website. “FromJune 1 to Aug. 14, friends, allies and members of the LGBT community are invited to participate in Live Proud as we celebrate awareness, empowerment, and most importantly pride for the LGBT community.”
There are several ways to join the campaign, including going to att.com/liveproud and completing the Live Proud personality quiz, visiting the AT&T Live Proud activation tents and sharing their unique photos on social media using #ATTLiveProud.
Each year pride events are held nationwide in cities large and small, and for some Americans, it is the only occasion where they can be out and proud in their community. Pride festivals and parades are a celebration of the progress the LGBTQ community has made, but also a time to recognize the distance we still have to go to achieve full equality.
AT&T has been a longtime advocate for the LGBTQ community. In 2014, AT&T was the first major U.S. corporation to make a public statement condemning the anti-LGBTQ Russian law outlawing “homosexual propaganda.” Earlier this year, AT&T spoke out against Mississippi’s H.B.1523, an outrageous law that allows individuals, religious organizations and private associations to use religion to discriminate against LGBTQ Mississippians in some of the most important aspects of their lives, including at work, at schools, in their family life and more. AT&T also presented at HRC Foundation’s Time to THRIVE 2016 conference, speaking about the importance of LGBTQ visibility and sharing why AT&T is committed to LGBTQ youth.
AT&T received a 100 on HRC Foundation’s 2016 Corporate Equality Index, a national benchmarking tool on corporate policies and practices pertinent to LGBTQ employees. HRC also rated AT&T as one of the “Best Places to Work for LGBTQ Equality.”