HRC Partners with American Apparel to “Make America Gay Again” and “Make America LGBTQ Again”
Today, HRC, The Ally Coalition (TAC) and American Apparel have launched the “Make America Gay Again” and “Make America LGBTQ Again” campaign to raise awareness for LGBTQ equality. The campaign features a limited-edition tank top and t-shirt, which includes the phrases “Make America Gay Again” and “Make America LGBTQ Again”. Thirty percent of American Apparel’s sales and 100 percent of sales from hrc.org/shop will support the effort to pass the Equality Act and the fight to end LGBTQ discrimination. The Equality Act is a comprehensive federal non-discrimination bill that was introduced in Congress last year.
While the Equality Act, which provides basic protections against discrimination based on sexual orientation or gender identity in employment, access to public spaces, housing, education, jury service, credit and federal funding, awaits action on Capitol Hill, the patchwork of current LGBTQ legal protections leaves millions subject to uncertainty and potential discrimination. Just this year, over 200 anti-LGBT bills have been introduced in 31 states.
Notable musician Jack Antonoff co-founded The Ally Coalition with his sister, fashion designer Rachel Antonoff.
“Rachel and I founded The Ally Coalition to inspire fans to take action for LGBTQ Equality,” Antonoff said in a statement. “During a year where LGBTQ rights are being threatened all over the states, everyone is responsible for coming together and challenging these injustices. I’m proud that The Ally Coalition is joining with American Apparel and The Human Rights Campaign to #MakeAmericaGayAgain.”
Inspired by Donald Trump’s own “Make America Great Again” hat, HRC continues to push for full LGBTQ equality and inclusion, noting that our country should be a place of equality, liberty and justice for all.
“Today, LGBTQ people remain at risk of being fired, evicted or denied services in a majority of states simply because of who they are. That's why we are fighting to pass the Equality Act -- legislation that will protect LGBTQ people under our federal civil rights laws,” said HRC Senior Vice President of Communications and Marketing Olivia Alair Dalton. “We are excited about our partnership with the Ally Coalition and American Apparel, which empowers people to subvert the politics of hate and division by creatively speaking out for the equal rights and dignity of LGBTQ people.”
American Apparel received a 100 on HRC Foundation’s 2016 Corporate Equality Index, which is the national benchmarking tool on corporate policies and practices pertinent to LGBTQ employees.
#MakeAmericaGayAgain/#MakeAmericaLGBTQAgain campaign will share personal stories and videos to educate audiences about LGBTQ equality and work to increase acceptance. The videos will be featured on social media and on American Apparel’s website.
The campaign will also include in-store events in Los Angeles and New York City, featuring top talent from the LGBTQ and allied community. Event dates are as follows:
- June 8: Hollywood at Junior High Gallery presented by Funny Or Die
- June 11: West Hollywood with Carmen Carrera
- June 26: New York City with Jack and Rachel Antonoff
Individuals are encouraged to join the #MakeAmericaGayAgain/#MakeAmericaLGBTQAgain movement in a variety of way.
- Through purchasing product – 30 percent of sales from the campaign will support the Equality Act and the fight to end LGBTQ discrimination
- Participating via social media by using the hashtags #MakeAmericaGayAgain and #MakeAmericaLGBTQAgain.
- Listening to the Make America Gay Again mixtape, curated by Jack Antonoff and inspired by songs that stand for equality – available exclusively on Pandora.com beginning on June 14.