The joke behind the “mean tweet” videos popularized by Jimmy Kimmel is pretty simple: You get well-known people (in Jimmy’s case, A, B and sometimes C-list celebs) to read awful things people write about them on Twitter. The inherent likability of the performer, mixed with stripping away some of the anonymity of the web’s more negative participants, equals comedy gold.
It’s hilarious, for instance, for Lena Dunham to read, “Unpopular opinion: Lena Dunham’s boobs are dog noses,” because A. they are not dog noses, and B. Lena Dunham has a hit HBO show, notable film credits and a lucrative book deal under her belt by age 29 — she’ll be just fine.
So whoever’s idea it was at The Daily Signal for Aaron and Melissa Klein, the antigay bakers who refused to make a wedding cake for a same-sex couple, to do a similar video after it was reported that they’d been fined $136K, either has no sense of humor or is laughing the hardest for convincing the couple to go through with it.
When Melissa reads, “Yeah, Aaron & Melissa Klein (Sweet Cakes) are not Christians. Christ would never stoop so low as to behave the way they have. Bigots,” it doesn’t quite have that same spark.
It’s just awkward and a tad sad, really.