Another Great Ad, Another Predictable Freak Out From One Million Moms

Derek de Koff

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Very little in our lives is quite as entertaining as when schoolmarmish hate group “One Million Moms” get their one million panties in a bunch.

In recent months, they’ve come down hard on the likes of The Muppets, Chobani yogurt, the television show Lucifer, and American Girl magazine.

Related: 10 Items You’ll Immediately Regret Buying From H&M’s New Online Shop

Now, you can add inexpensive clothier H&M to the list of offenders, and not because you can buy a lifetime supply of black polo shirts there for only $55.

What’s earned their wrath is their new “She’s A Lady” campaign, which features a handful of different women — many of which are wearing “skimpy lingerie” and two of whom share an underwater kiss.

Related: 11-Year-Old Girl Slams “One Million Moms” For Attacking Her Gay Dads

Here’s a taste of the statement One Milllion Moms concocted on her Smith-Corona:

1MM is not sure of H&M clothing company’s thought process behind their new television ad, but if they are attempting to offend customers and families, they have succeeded. H&M’s newest “She’s A Lady” commercial includes a woman wearing skimpy lingerie and ends with two teenage girls kissing while underwater. Parents find this type of advertising inappropriate and unnecessary especially since H&M’s target market is teens.

As Pink News reports, an earlier version of the statement attacked H&M for including “what appears to be a man dressed as a woman in one segment,” but the model is actually the boxer Fatima Pinto, a cisgender woman.

An H&M spokesperson weighed in on the non-controversy, telling The Huffington Post:

With this campaign we want to celebrate diversity and encourage women around the world to be who they truly are. We don’t take a religious or political stand, but we want to show H&M is all about inclusiveness and diversity. We want to inspire customers to be true to self and dress their personal style. Everyone is welcome at H&M.”

We’ll let you know the second One Million Moms slither out from beneath their one million stones again in their eternal quest to be one million irritating little buzzkills.

Here’s the offending H&M ad: 

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