James Charles Announced As CoverGirl’s First Male Spokesmodel
Apparently, the world changed even more while we went across the street to grab a tuna melt: CoverGirl just announced its first-ever male CoverGirl spokesmodel.
If James Charles’ face looks familiar, it’s because his senior pictures went viral in September, for obvious reasons.
The photos were from a reshoot — he brought his own light ring the second time because he wasn’t digging the originals.
So I retook my senior photos & brought my ring light with me so my highlight would be poppin. I love being extra ? pic.twitter.com/7Qu1yu8U2P
— James Charles (@jcharlesbeauty) September 5, 2016
Now, as Cosmopolitan reports, the 17-year-old has this to brag about:
It was fellow CoverGirl spokesperson and left shark advocate Katy Perry who first made the announcement: “Honored to have the pleasure to announce the very first COVERBOY, James Charles!”
This isn’t just a lark, either. After premiering in the “So Lashy!” campaign for its latest mascara launch, Charles will be featured in an ongoing assortment of magazine ads and television spots.
He seems relatively excited:
THE SECRETS OUT.. so beyond excited to finally announce that I am the new face of #COVERGIRL and the first ever coverBOY. ? I am so thankful and excited and cannot wait to show you all what we have in store. Make sure you go check out @covergirl on Instagram for more info! AND YES I know I have lipstick on my teeth ?? it was a looonnnnggg day.