Straight guys, finding a bro-job has never been easier thanks to BRO, a social networking app that caters to heteroflexible dudes seeking bromances… and other things.
“BRO goes beyond using labels, and is for men that are interested in meeting other men,” the description reads. “It’s as simple as that. Just sign up, and start looking for new bros!”
The app allows users to search for potential bros, chat, mark their favorites, and even “Fistbump” one another.
“If you know what you’re looking for,” the app promises, “BRO will help you find it.”
Jane Ward, whose bestselling book Not Gay: Sex Between Straight White Men caused a media frenzy last summer, says BRO further supports her theory that straight-identifying men engage in homosexual behaviors a lot more often than people might think.
“This kind of product serves as more evidence that the labels ‘gay’ and ‘bisexual’ do not capture all of the ways that men want to make intimate contact with other men, whether emotionally or sexually,” Ward tells Queerty.
Ward then points to the recent CDC study that found 2.8 percent of straight-identifying men admitted to having oral or anal sex with another man.
“This may seem like a small figure, but for comparison’s sake, it is roughly equivalent to the number of Americans who are Jewish,” Ward says. “With this kind of data in mind, products like the BRO don’t seem so ridiculous. They are responding to a fairly common human behavior.”