Two Trans Models Just Became The Face Of Diesel

matt baume

Here’s some good news to take you into the weekend: Diesel has just partnered with a German company called “About You” and hired two trans fashion models. Their names are Benjamin Melzer and Loiza Lamers, and they are just about as chic as they come:

Lamers was last seen on the Dutch version of Next Top Model, where she walked away with the grand prize last year. Melzer was on the cover of Men’s Health in Europe, and revealed that Diesel reached out just as he and Lamers were planning a visibility campaign for trans models.

Here in the US, Men’s Health came sooooo close to having a trans man on its cover with Adrian Dowling — but readers weren’t having it and voted for the cis guy instead. Oh well. Maybe some day America will catch up to Europeans.

Both models seem pretty excited about the gig, writing on Instagram: “Proud to represent who we are and what we do.”

For now, it’s a little unclear where their images will actually show up — will they just be on Diesel’s European materials, or will they make it to the US as well? We’ll just have to see.

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