NEW YORK, Feb. 2 /PRNewswire/ — Weplay.com, the leading online youth sports community, is providing behind the scenes coverage of the 2010 Winter Olympics with daily updates from current and legendary Olympic athletes. Summer Sanders, Olympics 2-time gold medalist swimmer and Universal Sports correspondent, will contribute exclusive daily updates, while athletes such as Jennie Finch, Julie Chu, Natalie Darwitz and members of the USA Men’s Hockey team are contributing blogs, videos and behind the scenes coverage in addition to their Weplay profiles.
“Weplay provides a meaningful opportunity for us to give back to the youth sports community in which we all were nurtured,” said Summer Sanders. “It’s exciting to speak directly to future generations of Olympians who are early on in their sports journey, to show them what this event, and sports in general, means to all of us.”
“Giving an athlete’s view of the Winter Games is an amazing way for kids to relate to the highest levels of competition in the sports they love and to realize that athletes are not only approachable and helpful, but also often just like them,” said Weplay CEO, Steve Hansen.
Weplay is also featuring premium content from NBCOlympics.com, athletes involved in the USADA I Complete Clean program and the LA84 Foundation, a non-profit organization dedicated to supporting youth sports in Southern California that was formed after the 1984 Olympics.
The exclusive content is featured in the 2010 Winter Olympics group, the Weplay Blog and on each of the athletes’ Weplay profiles.
Weplay.com (http://www.weplay.com/) is the leading online youth sports community. Its mission is to enable and enhance the joy of sports for kids, families, coaches and fans both online and on the field. On Weplay, parents, coaches and kids can set up team sites, create profiles, view comprehensive libraries of Skills and Drills, get answers to their questions and connect to the larger sports community. Weplay.com’s partners include CAA Sports, a division of Creative Artists Agency; Major League Baseball Advanced Media; FirstMark Capital; and iconic athletes Derek Jeter, LeBron James, Peyton Manning, Tony Parker, Shaun Alexander, Ryan Howard, Jennie Finch, Brandi Chastain, Summer Sanders and Sheryl Swoopes.